Geeke was born in Twente in 1971 and spent her high school years in Enschede. After completing her studies in Architecture at the Technical University in Delft, she joined ING Group as a management trainee and held various national and international positions in the insurance company. In recent years at Nationale-Nederlanden she was responsible for the P&C business in the Netherlands and Belgium.

Before Geeke started working at the Association, she worked as general director at Centrum Veilig Wonen to deal with the damage of induced earth quakes on behalf of NAM. When those activities turned into a public responsibility, she returned to the insurance sector. Once again at the intersection of public and private and with the ambition to contribute to the challenges facing our society with insights from the insurance sector. But also to create a setting in which the sector can continue to make its contribution in a healthy and sustainable way.

Her affinity with the non-life insurance sector and passion for technology is also reflected in her portfolio within the Association, including non-life, innovation and new risks such as climate change.